Dubai Boat Show 2024: TISG signs a partnership with the prominent BehneMar Yachting Consultancy
06th March 2024
TISG-Behnemar partnership officially announced during the 30th edition of the Dubai Boat Show 2024
The Italian Sea Group officially announces the partnership with BehneMar Yachting Consultancy, a historical yachting consultancy based in Dubai. This collaboration, formally designated as an “Authorized Sales Agency”, was unveiled during the 30th edition of the Dubai Boat Show 2024.
The Dubai Boat Show is one of the largest yachting and lifestyle events in the Middle East, a networking showcase that concluded in the last few days.
TISG global business development plan for the Middle East and North Africa (MENA) region continues
In accordance with the “Strategic Outlook 2024-2025“, envisioning the development of new significant commercial partnerships, The Italian Sea Group selected BehneMar Yachting Consultancy and its consolidated experience to represent its brands in the important Middle East and North Africa region.
This decision was supported by a sustained program of Brand Awareness activities, aligning to strengthen a comprehensive sales structure in the Middle East and in North Africa.
At the elegant and sophisticated BehneMar | The Italian Sea Group stand, centrally located at the show, the most significant models from the fleets of TISG brands were showcased, attracting particular attention and strong interest from numerous visitors.
Behnemar: The Italian Sea Group Ambassador
“This partnership holds significant strategic value for our Group, especially considering the latest market analyses that forecast a strong expansion of luxury yachts in the Middle East and North Africa by 2028.
The MENA region shows great interest and sensitivity towards our brands, and I am confident that in the context of a free market, BehneMar will in any case be the ideal ambassador for TISG”.
commented Giovanni Costantino, Founder & CEO of The Italian Sea Group.
TISG and Behnemar to deliver full custom yachts in Middle East and North Africa
Tim Trenker, CEO & Partner of BenheMar added:
“With the growth of the MENA region over the last years there has been an increasing demand for custom projects of yachts and superyachts. The Italian Sea Group has continously demonstrated to be a leading shipyard in Italy with their innovative and custom projects.
Together we look forward to delivering unparralled tailormade yachts of the TISG brands to the clientelle in the MENA region”
