Saturday 11 February 2023, the headquarters of The Italian Sea Group, in Marina di Carrara, was the scene of an exceptional international event: the unvealing of the 72-metre mega yacht designed by Giorgio Armani.

Fashion and yachting in a union that speaks Italian

The event sealed the collaboration between the Admiral brand of The Italian Sea Group and the Giorgio Armani maison, which brings together the excellence of the yachting and fashion worlds.

A unique event that showcased the exclusivity of Made in Italy luxury yachting

An event with over 650 guests including shipowners, brokers, shareholders, authorities, celebrities and the press, where Giovanni Costantino, Founder and CEO of The Italian Sea Group, traced the route for the future of Italian boating illustrating the significant moments of the success story of TISG, the excellence and objectives of its Admiral, Tecnomar, Perini Navi and Picchiotti brands.

Among the emotion, Costantino also recounted the genesis of the collaboration with King George, which began with a sketch of a yacht by the iconic designer during their first meeting.

Yacht Design & Fashion show: G. Costantino and G. Armani

A laser mapping show unveiled the layout of the mega yacht and opened the fashion show of the Giorgio Armani spring/summer 2023 men’s and women’s collections, which ended with the designer’s traditional greeting.

Starred chefs, live music and emotions

For the big evening, furnishings, lamps and tableware obviously signed by Armani/Casa.

The stars could not be missing even in the kitchen: Chef Cerea, 3 Michelin stars, of the restaurant “Da Vittorio”, excellence in the Italian food and wine panorama, has in fact prepared over 3000 ravioli del plin alla carbonara as a first course.
Accompanied by the live performance of the Inspiration cover band that made the guests go wild until late in the evening.


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